It doesn’t matter if you are an individual looking to profit from your expertise or an organization looking to convert your audience, Digital Branding must be prioritized. Digital Branding is a business’ identity, visibility, and credibility among consumers who discover, relate to, and interact with the business online.
Since, today’s consumer utilizes online platforms (i.e. online search, social media, mobile apps, etc.) to aid their purchasing decisions, establishing a robust digital brand will increase your customer acquisition, lead generation, content consumption, and brand awareness.
As business owners, marketers, or people looking to build an audience, we all must focus on building a strong digital brand because, at the end of the day, our business depends on it.
A Digital Branding Failure
Brands are increasingly trying to showcase more personality in their marketing communications. Some do this well, while others, not so much.
Brand’s that convey a personality that is more human-like enhance their trust and authenticity. In traditional marketing, a brand’s personality is sculpted or projected upon consumers. In the digital space, that personality is conveyed through engagement, dialog, and presence and particular platforms. Remember, just showing up and participating in conversations is a statement within itself.
PRODUCTS are made in the factory, but BRANDS are created in the mind.
Why Digital Branding Is the New Marketing Mantra
How you manage your brand has huge implications. If your branding campaigns are missing the mark, you may need to examine your company culture.
There are many ways to go about conveying your brand through digital platforms. The opportunities may seem vast and quite overwhelming. This is why it is a good idea to have a great grasp on what your brand represents and what you want to communicate. If you have a good idea of the message that you want to get across, then your digital communications become a vehicle for delivering a message that you already know and believe in. It can then become an extremely powerful tool for communicating this message and separating yourself from your competition.