In the world of digital marketing, there are two strategies that are often used to increase visibility and traffic to your website: SEO (Search Engine Optimization) and SEM (Search Engine Marketing). While both focus on improving a website’s ranking in search engines, there is a fundamental difference between the two.
SEO is the process of optimizing your website to appear in the organic search results of search engines. In SEO, you seek to improve your site’s ranking by optimizing content, site structure, and other factors that affect ranking in search engines. SEO takes time to see results, but when your site appears on the first page of search results, you can get consistent and relevant traffic.
Meanwhile, SEM is a marketing strategy that involves paid advertising on search engines. In SEM, you create ads that appear in search results with specific keywords. You pay each time a user clicks on your ad (pay-per-click). The main advantage of SEM is that you can instantly rank high in search results by advertising your site. However, the cost per click can increase if the keyword competition is high.