The main difference between SEO and SEM is that SEO is an attempt to improve the ranking of your website, while SEM involves paid advertising to get the desired ranking. Both have their own benefits and drawbacks, and many companies choose to use a combination of the two to achieve optimal results.
In digital Marketing 360, SEO and SEM have an important role in increasing website visibility and traffic. While SEO is more focused on ranking and sustainability, SEM provides faster and measurable results through paid advertising. By integrating these two strategies, businesses can achieve better digital marketing goals and increase overall campaign success.
So, there is no definitive answer as to which is better between SEO and SEM. The decision depends on your goals, budget, and business needs. However, combining the two in a 360 digital marketing strategy can provide optimal results.