TopAds is a paid advertising feature offered by Tokopedia to help sellers increase the visibility and sales of your products. To optimize the use of TopAds and maximize ad credits, sellers can follow these strategies:
- Choose the type of advertisement according to your purpose TopAds has several types of ads, such as automatic product ads and manual ads. Choose the ad type that suits your store’s goals and needs. In choosing an ad type, make sure you consider your store’s goals and needs. If you want to increase product visibility in general, then automatic product ads may be the right choice. However, if you want to promote specific products or place ads in more strategic positions, then manual ads can be a better choice. By choosing the right ad type, you can maximize the use of TopAds and increase your store sales.
- Ensure Sufficient TopAds Credit Before using automatic ads, make sure you have enough TopAds credit so that the ads you create can be more active. By making sure you have enough TopAds credit before using automatic ads, you can maximize the use of TopAds and increase the visibility and sales of your products on Tokopedia.
- Optimize Product Pages Make sure your product pages are optimized with complete information, attractive photos, and clear descriptions. This will help increase your ad click percentage.
- Use Competitive Product Pricing Use competitive product pricing to make it more attractive to potential buyers. Competitive pricing can help increase your ad click percentage. By using competitive product prices, sellers can attract the attention of potential buyers and increase their TopAds ad click percentage on Tokopedia. In addition, sellers can also consider price recommendations and see examples of products with competitive prices to determine the right price for your products.
- Make sure ads appear on strategic pages The advantage of TopAds is its placement on strategic pages, such as the search page, cart, and homepage. Make sure your ads appear on these pages to increase your product visibility.
- Follow Daily Budget Recommendations In automated product advertising, the TopAds system can provide daily budget recommendations. Consider these recommendations to optimally generate clicks and sales.
- Using Manual Ads In addition to automated ads, you can also use manual ads to better control ad placement and cost per click. Use this feature wisely to maximize your ad credits.